CAMELBAK
SPRING/ SUMMER 2024
How might we develop a bottle that helps promote group hydration while also hearkening back to Camelbak’s roots as a performance hydration brand?
A Drink for more than just You
Hydration is one of the most important aspects of exercising, but when in groups, it can be difficult to ensure that everyone is recieving the proper amount of water.
40% of individuals who workout regularly say they workout in groups of 3 or more
Defining design
Camelbak Core Tenets
Sculpting
Finding form on paper
