CAMELBAK

SPRING/ SUMMER 2024

“If you want to go fast, go alone, if you want to go far, go together”

How might we develop a bottle that helps promote group hydration while also hearkening back to Camelbak’s roots as a performance hydration brand?

Working out in groups leads to more motivation, more consistency, and a feeling of positivity surrounding pysical activity

Working out in groups of 3 or more leads to observable instances of the Kohler effect, where individuals exert themselves more in the presence of others, leading to a better, more productive workout

Defining design

Camelbak Core Tenets

Sculpting

Finding form on paper

physical validation allowed me to make judgements about volume and proportions, with a proposed 2 Liter interior volume allowing for an individual to have more than enough water to fully hydrate them, as well as being enough to share with another person, roughly 1L per person when sharing